Dark Knight. Why so serious?

As announced by Aden Hepburn, here’s a very interesting documentary about the Cannes Grand Prix viral winner: a promotional campaign for the rollout of the Dark Knight movie which got 10 million people around the world involved in not just internet observation and virtual participation, but games, scavenger hunts, cell phone interchanges, and massive public demonstrations.

As a demonstration of the organizing power of a digital agency, it’s really, really impressive. As a display of human ingenuity and cooperation, it’s truly inspiring.

As an index of what kinds of activities are able to get 10 million people motivated enough to shout, cheer, travel, and work together … well, it’s a little scary.

“Why so serious?” you ask me?

Well, here’s the documentary… you decide.

It does prove that people love what 42 Entertainment calls “immersive”. They love to participate, solve mysteries, be surprised, be the first, make an impact, do stuff in groups.

Now, if we can only make water, energy, or the environment our great authentic, immersive quest! I was thinking more in terms of compost toilets to reduce water use, electric cars to reduce oil consumption … you know, stuff that really makes a difference in our lives and our world.

I don’t believe in Harvey Dent. And I’m still sad about the authentic story that played out as a backdrop to this imaginary promo escapade.

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