The Fun Theory http://bit.ly/3SocDb

Thanks to Anthony Hewson of The Copywriter’s blog for making my day: http://bit.ly/3SocDb

I like watching people experiment, and I like watching them discover something fresh and unexpected. Most of the folks don’t smile even though it’s pleasurable to them. But there’s a great shot of a kid smiling. Of course, music — especially music they create themselves — is a big part of the joy. Oh, and by the way… this was an intentional piece of viral marketing by Volkswagen. Well conceived and well executed brand-building.

The YouTube link:
http://bit.ly/4j1ixe