Here TruTV is promoting “6 more weeks of football” with Troy Polamalu as Punxatawney Phil on Groundhog Day. I think it works great… the element of surprise is so important in these situations, and a strong connection between the surprise and the branding statement. Plus, grabbing Polamalu by the hair and seeing him in miniature, [...]
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This Cars.com spot has a series of stunning precocious victories in the life of Timothy Richmond… and then links it to the fear we all have when trying to find and buy a car. Well produced, nice humor combined with pathos, holds attention until the branding statement … and then leaves a strong connection between [...]
Filed under: authenticity, branding, humor, sales & marketing, storytelling, storytelling media, video, writing | Tagged: branding, Cars.com, Super Bowl spots | Leave a Comment »
I love this Hyundai Sonata ad… strong visuals and music that create a question that holds our attention until the payoff punch. And very well written, with a strong branding statement about quality.
Filed under: authenticity, branding, storytelling, storytelling media, video, writing | Tagged: authenticity, branding, Hyundai, Sonata, spraypaint ad, Super Bowl spots | 2 Comments »
