Finally, something fresh

Oh, boy, finally I’ve got something brand new to share. These admissions projects, in which every nuance must be weighed and balanced and reviewed by a committee, seem to take forever. It’ll probably get tweaked one more time, but here’s a pretty darn finished version of a contemporary college admissions piece done on a very [...]

Taking out the good lines

Hillman Curtis is one clear-thinking web designer, who has evolved into video production. (I am a video producer, who has evolved into web design and branding). In his book, MTIV, he quotes Hemingway: “Write the story. Then take out all the good lines, and see if it still works.” That’s the key to effective storytelling. [...]

Harder and harder to impress

In his book, Convergence Culture, Henry Jenkins of MIT writes, “…the American viewing public is becoming harder and harder to impress.” (I always love it when I find authors who state the obvious in such a dead-pan tone). In this context Henry is speaking about the American Idol phenomenon, and my embellishment of his argument [...]

Welcome. Let the Ztories begin!

Welcome to the new Ztories branding blog by Ork the Caveman on WordPress.com. My goal is to spark creative thought on the best practices for college communication. And the communication challenges are daunting — distinct audiences who inhabit entirely different worlds: Millennials for admissions, alumni from Silent Generation to Gen X for advancement. In a [...]