Authentic authenticity

Over the last few weeks I’ve kept coming back to the issue of authenticity, as discussed on YouTube and as advocated by Andy Beedle. Authenticity is my mantra, my corporate compass, but YouTube’s shock-schlock and Beedle’s quest for viral humor seem to me to be cheap substitutes for the real thing. Here’s a year-end reflection [...]

Making them weep

One of the goals I’ve always had in a fundraising video is to “make them weep”. An article in the Washington Post explores the reasons why the media is so effective at stimulating tears. Desson Thomson compares the findings of two scientific studies that use movies to stimulate weeping. William Frey and Muriel Lanseth published [...]