Authentic authenticity

Over the last few weeks I’ve kept coming back to the issue of authenticity, as discussed on YouTube and as advocated by Andy Beedle. Authenticity is my mantra, my corporate compass, but YouTube’s shock-schlock and Beedle’s quest for viral humor seem to me to be cheap substitutes for the real thing. Here’s a year-end reflection [...]

Humor as perpetual emotion

An open letter to Andy Beedle… I’m an Andy Beedle fan. Love your sense of humor, admire your ability to assemble a creative staff and deliver a measurable marketing success to college clients. I share your commitment to the college market, and share your perspectives on many issues related to marketing to Millennials, including the [...]