Branding Disorder

Thanks to John Moore at Brand Autopsy, my next summer book will be Obsessive Branding Disorder, by Lucas Conley. I always love to read stuff that validates my personal philosophies! Here are a couple of quotes from the Fast Company essay that spawned the book: A brand is a result, not a tactic. One cannot [...]

Inspiration – III

Enjoying some personal recharge time in San Diego, I met a couple of committed walkers who taught me some great insights into authenticity as a personal and institutional lifestyle. I was climbing Cowles Mountain, the highest spot in San Diego county. It’s a great spot to enjoy the sunrise — an hour up, 15 minutes [...]

Starbucks startup

So did Starbucks set out to create a brand via advertising, marketing, persuasion? Here’s what John Moore, their marketing guy during the startup years has to say: His point: building the business created the brand. No doubt Starbucks had a clearly defined graphic strategy, did advertising, all of that. Any organization needs to do those [...]