Humor as perpetual emotion

An open letter to Andy Beedle… I’m an Andy Beedle fan. Love your sense of humor, admire your ability to assemble a creative staff and deliver a measurable marketing success to college clients. I share your commitment to the college market, and share your perspectives on many issues related to marketing to Millennials, including the [...]

Top 10 admissions websites (not)

Mary Beth Marklein is a great reporter on the college communication scene for USA Today but I am not impressed with the NRCCUA list she shared recently: Lawrence University Pennsylvania College of Technology LeTourneau University University of New England Bellarmine University Wayne State University Gonzaga University Saint Vincent College and Seminary Lakeland College Newberry College [...]

The Mystery in Love/Lovemarks

One of the 3 elements of a lovemark in theory is “mystery”. Dreams, symbols, metaphors, stories. Yep, I love stories etc. but let’s be serious about how it applies to the college marketing challenge. Think about love for a minute. Does love revolve around mystery, or does true love grow with knowledge and emerging reality? [...]

Ranking rancor

USA Today did us all a service with a balanced treatment of NSSE rankings versus USA Today rankings. Be sure to peruse the database they supply … easily the most valuable piece for recruiting professionals. I especially appreciated the page on  “What schools across the  USA are doing to engage students” High points: Appalachian State’s [...]

"Exploration of identity"

NPR took on the college admissions imbroglio in an excellent 7-part series last February. (Sorry but I just discovered it!!!) One of the things I enjoyed in reviewing their work relates to a great interview of Beverly Daniel Tatum, the President of Spelman College in Atlanta. When asked if the 10 to 15% of black [...]