Humor as perpetual emotion

An open letter to Andy Beedle… I’m an Andy Beedle fan. Love your sense of humor, admire your ability to assemble a creative staff and deliver a measurable marketing success to college clients. I share your commitment to the college market, and share your perspectives on many issues related to marketing to Millennials, including the [...]

Facebook vs. porn

Here’s another interesting trend, as revealed in Time: … after other social networks, the most clicked-on category of sites was search engines, with 11.6% of all downstream visits. Web-based e-mail services were next with 8.5%. Blogs came in third in popularity at 6.1%, claiming more than four times the number of visits to traditional news [...]

Welcome. Let the Ztories begin!

Welcome to the new Ztories branding blog by Ork the Caveman on WordPress.com. My goal is to spark creative thought on the best practices for college communication. And the communication challenges are daunting — distinct audiences who inhabit entirely different worlds: Millennials for admissions, alumni from Silent Generation to Gen X for advancement. In a [...]