Branding Disorder

Thanks to John Moore at Brand Autopsy, my next summer book will be Obsessive Branding Disorder, by Lucas Conley. I always love to read stuff that validates my personal philosophies! Here are a couple of quotes from the Fast Company essay that spawned the book: A brand is a result, not a tactic. One cannot [...]

Inspiration – III

Enjoying some personal recharge time in San Diego, I met a couple of committed walkers who taught me some great insights into authenticity as a personal and institutional lifestyle. I was climbing Cowles Mountain, the highest spot in San Diego county. It’s a great spot to enjoy the sunrise — an hour up, 15 minutes [...]

From Dan Pink to John Moore to Steve Jobs

Thanks to all three for leading me here to hear an inspirational message for the new year. (I’m not a poet who don’t know it … just an alliterative fool). (Navigate to Steve Jobs’ commencement address in the right hand column) And what is the content of the message? Stories. 3 to be exact. Happy [...]

Starbucks startup

So did Starbucks set out to create a brand via advertising, marketing, persuasion? Here’s what John Moore, their marketing guy during the startup years has to say: His point: building the business created the brand. No doubt Starbucks had a clearly defined graphic strategy, did advertising, all of that. Any organization needs to do those [...]

Authenticity as Inspiration

Beliefnet named Liviu Librescu, the Virginia Tech prof who blocked the door with his own body, as the most inspiring person of the year. Video. (Clipping from The Chronicle) In Brand Autopsy, a humorous/serious branding blog, John Moore comments on authenticity that This belief that authenticity can be created is what gets companies in trouble. [...]