As announced by Aden Hepburn, here’s a very interesting documentary about the Cannes Grand Prix viral winner: a promotional campaign for the rollout of the Dark Knight movie which got 10 million people around the world involved in not just internet observation and virtual participation, but games, scavenger hunts, cell phone interchanges, and massive public [...]
Filed under: authenticity, humor, Industry news, movies, online networking, social media, video | Tagged: 42 Entertainment, authenticity, Batman, Cannes Grand Prix, Dark Knight, Harvey Dent, Heath Ledger, Joker, movies, online networking, the environment, viral marketing, viral video, Why So Serious? | Leave a Comment »