How to motivate with video 2: Six ways to inform the mind

Here are 6 tips on keeping our content informative … without preaching: Talk like you’ve been listening. Today we need the audience’s permission to present our movie.  So approach them with a listening attitude — a perceptible sensitivity to why they may be troubled, baffled, or bored. Acknowledge the barriers, their questions. This is really [...]

Finally, something fresh

Oh, boy, finally I’ve got something brand new to share. These admissions projects, in which every nuance must be weighed and balanced and reviewed by a committee, seem to take forever. It’ll probably get tweaked one more time, but here’s a pretty darn finished version of a contemporary college admissions piece done on a very [...]

Appreciating the Audience

The most important part of successful communication is to appreciate the audience. Hillman Curtis styles it, “Eat the Audience”. It means to know, to have empathy for. It also means to honor, or value their perspective, their biases, and their preferences. And it means to understand and have emotional intelligence regarding how our own perspectives [...]