Twitter soon obsolete? Tell me something I didn’t know… :-)

Jason Clark writes a great article in the iMedia Connection blog on the topic, “Why Twitter will soon become obsolete”. Key takeaway from his perspective: Google Wave is the Next Big Thing. His article is well-researched and tracks other milestones in the social networking world: MySpace, Facebook, all the way back to the email and [...]

The Vendor Client relationship…

Spot on… although I’d like to thank my clients for mostly just asking me what it’ll cost to do it right…

Branding Disorder

Thanks to John Moore at Brand Autopsy, my next summer book will be Obsessive Branding Disorder, by Lucas Conley. I always love to read stuff that validates my personal philosophies! Here are a couple of quotes from the Fast Company essay that spawned the book: A brand is a result, not a tactic. One cannot [...]

Harder and harder to impress

In his book, Convergence Culture, Henry Jenkins of MIT writes, “…the American viewing public is becoming harder and harder to impress.” (I always love it when I find authors who state the obvious in such a dead-pan tone). In this context Henry is speaking about the American Idol phenomenon, and my embellishment of his argument [...]

Welcome. Let the Ztories begin!

Welcome to the new Ztories branding blog by Ork the Caveman on WordPress.com. My goal is to spark creative thought on the best practices for college communication. And the communication challenges are daunting — distinct audiences who inhabit entirely different worlds: Millennials for admissions, alumni from Silent Generation to Gen X for advancement. In a [...]