VW Volcano taps volcanic resentment among creatives

Here’s a new spot on YouTube… thanks to the Creative Intensive Network on LinkedIn, for sharing it, and Alexander Bickov for posting it on YouTube. I really love the storytelling that director Marcello Serpa of AlmapBBDO Brazil accomplished in only a minute seventeen seconds… but judging from the comments on LinkedIn, I’m in the minority. [...]

“And the wind died…”

Note: this post was originally written some time back with the name of the client, but at his request I removed it to protect his privacy. From time to time I share some of the deeply personal stories that have enriched me as I ply my trade as a storyteller. This one dates back almost [...]

Authentic process video

Just bought a T-shirt for a friend, and the site’s product “how we do it” video has a cool aroma of authenticity. Here the storytelling device is the POV of the shirt, from mind of customer to body of customer, and everything in between. [I used this device for a Nestle production a few years [...]

Going viral

Today I attended a webinar by Studio Daily on the business of producing web video. It featured segments by Thor Raxlen and Darren Himebrook of GuerillaFX, who have done a lot of Nike work; Pat Carpenter of Creative Bubble, and Avi Savar, founder of Big Fuel. Thor is a director and partner at Guerilla (in [...]

Taking out the good lines

Hillman Curtis is one clear-thinking web designer, who has evolved into video production. (I am a video producer, who has evolved into web design and branding). In his book, MTIV, he quotes Hemingway: “Write the story. Then take out all the good lines, and see if it still works.” That’s the key to effective storytelling. [...]

Whats your story by Dan Pink

Found this nearly decade-old article from Fast Company by one of my favorite writers. It’s about Dana Winslow Atchley III, who by 1998 was developing a business client list by promoting brand identity with a combination of one-man theatre and digital video storytelling. Mr. Atchley founded a digital storytelling film festival in Colorado, which lasted [...]