Marketing to women begins after the sale

As Holly Buchanan points out, women are more risk averse, more cautious, I would say more practical and more empathetic. … Women are wired for empathy, and men need a lifelong relationship with a woman or two to even start thinking that way. … I’m the one who is much more likely to drown his sorrows in a shopping spree. Always had pretty much the camera I wanted or the computer I “needed”. And I suspect that I’m not the only guy in the forest who acts that way…

And the winner is… (best car Super Bowl spots)

I missed most of the Super Bowl, and had to watch the spots afterward to get my annual taste-test of advertising trends. There’s Adweek’s great coverage, USA Today’s ad meter, Ad Age’s Bob Garfield rundown, and many other opinions if you want to compare impact and effectiveness. Most agree that Go-Daddy captured the flag in [...]

The banned Super Bowl spot I really like

Until the punch line, you’ll never guess what this ad is selling…. but it’s a great way to make a case for their product! I’m not sure why it was banned in 2006.

Best of the Pre-released Super Bowl spots – 2

This Cars.com spot has a series of stunning precocious victories in the life of Timothy Richmond… and then links it to the fear we all have when trying to find and buy a car. Well produced, nice humor combined with pathos, holds attention until the branding statement … and then leaves a strong connection between [...]

Best of the Pre-released Super Bowl spots – 1

I love this Hyundai Sonata ad… strong visuals and music that create a question that holds our attention until the payoff punch. And very well written, with a strong branding statement about quality.