Welcome. Let the Ztories begin!

Welcome to the new Ztories branding blog by Ork the Caveman on WordPress.com. My goal is to spark creative thought on the best practices for college communication. And the communication challenges are daunting — distinct audiences who inhabit entirely different worlds: Millennials for admissions, alumni from Silent Generation to Gen X for advancement. In a time when the stakes have never been higher and for the first time in history, the supremacy of American higher education is being questioned. I welcome your comments and look forward to vigorous dialog, sharing of media, and lots of laughs.

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