Chase is chasing Millennials

The marketing department of Chase certainly keeps up with the Millennial generation demo research. In a letter to my daughter promoting the Chase Plus 1 Student Mastercard, notice how many hot button phrases get dropped in one short paragraph: “it’s about being a part of something… Totally new way to hook up your friends, your community, and yourself…Earn points on Facebook…use Karma points for music, DVDs, electronics…” Yep, Millennials like significance, community, Facebook, religious pluralism, music, DVDs, iPods, and “hooking up” … no doubt the double entendre was intentional.


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