Video Best Practices Input

I’ll be speaking on “Best Video Practices” at the Independent College Advancement Associates conference in late July, and would welcome any success stories or horror stories to help me round out what I’m bringing from my own experience and observations. If you have or saw a video you liked, or better yet, that got results, please share it; any info on distribution venue would be useful, too.

Here’s a link to what Stanford has been doing in video attached to alumni emails. I especially liked the “Haas” and “Undergraduate Scholarships” clips. I thought the “Thank You” piece failed the authenticity test. Thanks to Tyler Willis of Involver.com for this link, and helpful comments on methodologies that are working in the college fundraising market.

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