The Fun Theory

Thanks to Anthony Hewson of The Copywriter’s blog for making my day:

I like watching people experiment, and I like watching them discover something fresh and unexpected. Most of the folks don’t smile even though it’s pleasurable to them. But there’s a great shot of a kid smiling. Of course, music — especially music they create themselves — is a big part of the joy. Oh, and by the way… this was an intentional piece of viral marketing by Volkswagen. Well conceived and well executed brand-building.

The YouTube link:


One Response

  1. i never see those amazing piano stair like that
    i really admire and fun

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