Rory Sutherland: Life lessons from an ad man

You’ve got to take a few minutes to watch this TED talk by Rory Sutherland. It is relevant to advertising creatives like me, but it cuts a much wider swath and provides humorous commentary on our culture, our values, and our thirst for an escape from materialism. Terrific examples of the difference between perceived and intrinsic value. The advertising campaign (complete with focus groups) for “Diamond Shreddies” is a classic. Enjoy!