Best of the Pre-released Super Bowl spots – 1

I love this Hyundai Sonata ad… strong visuals and music that create a question that holds our attention until the payoff punch. And very well written, with a strong branding statement about quality.

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2 Responses

  1. […] I mentioned before the event that I really liked the Sonata paint spot … which came in next to last on the (humor-biased) Ad Meter but I still feel was strong in building actual brand knowledge and respect. […]

  2. […] I mentioned before the event that I really liked the Sonata paint spot … which came in next to last on the (humor-biased) Ad Meter but I still feel was strong in building actual brand knowledge and respect. […]

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