Best of the Pre-released Super Bowl spots – 3

Here TruTV is promoting “6 more weeks of football” with Troy Polamalu as Punxatawney Phil on Groundhog Day. I think it works great… the element of surprise is so important in these situations, and a strong connection between the surprise and the branding statement. Plus, grabbing Polamalu by the hair and seeing him in miniature, are strong comedic visuals.

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