Finally, something fresh

Oh, boy, finally I’ve got something brand new to share. These admissions projects, in which every nuance must be weighed and balanced and reviewed by a committee, seem to take forever. It’ll probably get tweaked one more time, but here’s a pretty darn finished version of a contemporary college admissions piece done on a very modest budget.

I welcome your feedback. Do the interview comments and visuals feel authentic? Do the pacing, music, and editorial decisions work for Millennial audiences? And if you’re at all familiar with OWU, does it feel like an accurate reflection of the institutional culture? I’m not aiming for art (my personal vision of a college campus) but for artistically rendered reality… using story and the tools of media to create in a small amount of time an engaging, rich, nuanced, correct impression of an extremely complex institutional fingerprint. How did I do?

Welcome. Let the Ztories begin!

Welcome to the new Ztories branding blog by Ork the Caveman on WordPress.com. My goal is to spark creative thought on the best practices for college communication. And the communication challenges are daunting — distinct audiences who inhabit entirely different worlds: Millennials for admissions, alumni from Silent Generation to Gen X for advancement. In a time when the stakes have never been higher and for the first time in history, the supremacy of American higher education is being questioned. I welcome your comments and look forward to vigorous dialog, sharing of media, and lots of laughs.